The downgrade of keyword density in SEO marketing comes as no surprise to many website owners and bloggers since it has been an issue for so long already. Keyword stuffing and keyword spamming of articles have been the taboos more than the norms. But more than this big change in the SEO industry, other facts still wait to surprise even the most experienced SEO experts – facts that are collected through accurate online data and testing.
Be ready and see if some of these five SEO facts apply to you.
1. It does not matter where you place a keyword inside the body.
Yes, as opposed to a popular SEO belief that a keyword is better placed in the first sentence, in the middle paragraph and the last sentence of an article, there is really no evidence to back that claim up, especially not now that Google’s algorithms have already been upgraded.
A keyword weighed against the relevance of the entire post matters more than the specific position of keywords. As a matter of fact, web crawlers do not even mind if you place the keywords close to each other.
2. The keyword placement in H1 (headline 1) has not much significant effect in ranking.
Before you react violently, be informed that H1 is different from the page title (most people think they are the same). H1 was first thought to be a major determining factor for ranking, but apparently, it does matter more for the discovery of pages upon searching rather than ranking.
What’s the difference then? A discovered page is used to determine candidate for ranking, but that does not necessarily mean that the page will be given high page rank.
Do not get this wrong. Keyword placement in H1 still does matter, just not in the way you might think it does.
3. The keyword placement in H2/H3/H4… may not matter at all.
Keywords used in subheadings do not add much relevance to a page as much as keywords in the main body do. They still add little weight to SEO, but if they are used to introduce very short body of text (like when explained in a sentence or two), they may not add any weight at all.
Only use subheadings if you really have to, and not just to give break in a long body of text.
4. A keyword used as a picture name is more important than a keyword used in a headline.
Alt attributes matter more than any keyword used in any headline because the alt attributes of an article have the same relevance as all the body tags combined. Aside from being considered for the ranking of webpages, pictures within articles are even indexed separately from the article itself with a different set of criteria.
Instead of planning where to position your body tag or how many times you have to use it, plan on what picture (or other media) to use and how to name it.
5. Meta tags do not contribute to ranking
Or at least, when applied to major search engines. There are two types of meta tags – meta keywords and meta descriptions, both of which are commonly used when publishing an article so that the page can get ranked, or so people first thought.
The belief that meta tags contribute greatly to ranking probably originated from the fact that meta descriptions do appear in the search engine results pages (SERP) together with the page title and URL. However, the fact is, these descriptions are only beneficial to the readers in a way that they can see what a page is all about. Meta tags are also more usable for the discovery of pages than the ranking.