5 SEO Facts That Will Surely Surprise You

The downgrade of keyword density in SEO marketing comes as no surprise to many website owners and bloggers since it has been an issue for so long already. Keyword stuffing and keyword spamming of articles have been the taboos more than the norms. But more than this big change in the SEO industry, other facts still wait to surprise even the most experienced SEO experts – facts that are collected through accurate online data and testing.

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Be ready and see if some of these five SEO facts apply to you.

1. It does not matter where you place a keyword inside the body.
Yes, as opposed to a popular SEO belief that a keyword is better placed in the first sentence, in the middle paragraph and the last sentence of an article, there is really no evidence to back that claim up, especially not now that Google’s algorithms have already been upgraded.

A keyword weighed against the relevance of the entire post matters more than the specific position of keywords. As a matter of fact, web crawlers do not even mind if you place the keywords close to each other.

2. The keyword placement in H1 (headline 1) has not much significant effect in ranking.

Before you react violently, be informed that H1 is different from the page title (most people think they are the same). H1 was first thought to be a major determining factor for ranking, but apparently, it does matter more for the discovery of pages upon searching rather than ranking.

What’s the difference then? A discovered page is used to determine candidate for ranking, but that does not necessarily mean that the page will be given high page rank.

Do not get this wrong. Keyword placement in H1 still does matter, just not in the way you might think it does.

3. The keyword placement in H2/H3/H4… may not matter at all.
Keywords used in subheadings do not add much relevance to a page as much as keywords in the main body do. They still add little weight to SEO, but if they are used to introduce very short body of text (like when explained in a sentence or two), they may not add any weight at all.

Only use subheadings if you really have to, and not just to give break in a long body of text.

4. A keyword used as a picture name is more important than a keyword used in a headline.

Alt attributes matter more than any keyword used in any headline because the alt attributes of an article have the same relevance as all the body tags combined. Aside from being considered for the ranking of webpages, pictures within articles are even indexed separately from the article itself with a different set of criteria.
Instead of planning where to position your body tag or how many times you have to use it, plan on what picture (or other media) to use and how to name it.

5. Meta tags do not contribute to ranking
Or at least, when applied to major search engines. There are two types of meta tags – meta keywords and meta descriptions, both of which are commonly used when publishing an article so that the page can get ranked, or so people first thought.
The belief that meta tags contribute greatly to ranking probably originated from the fact that meta descriptions do appear in the search engine results pages (SERP) together with the page title and URL. However, the fact is, these descriptions are only beneficial to the readers in a way that they can see what a page is all about. Meta tags are also more usable for the discovery of pages than the ranking.

Link Building – Website Lifeline

The common misconception of website owners, especially new ones is that they have to focus all their resources to SEO or search engine optimization. They invest all their time and effort in creating content with their keywords that they take other web success factors for granted. One of these factors that are often taken for granted is link building.

The truth is that backlinks increase the chances of your website to rank high in search results by almost 100%. Therefore, it is a necessity to pay attention to these links.

Building Connections

Building ConnectionsSome people still can’t grasp the concept, much more the importance, of building connections with other websites. There are two kinds of connection that every website administrators should understand and build – internal links and external links. Internal links are connections among your web pages. On the other hand, external links are connections between one website’s pages to another website’s pages.

Build Success

Link Building is an integral part of your website’s success. It is definitely worth your time and effort as it will help your website earn its rightful place in the World Wide Web.

•Pretty Popular. Having links in numerous other websites means you are virtually everywhere. When other websites lead internet users to your direction, it means you are popular. In the World Wide Web, popularity can bring you success. It means that other website owners trust you as well as your content. It is a recommendation telling their readers that your website is a great source of information, entertainment, and high quality products or services. Aside from the readers, that is how search engine crawlers also think especially when your backlinks come from highly-ranked relevant websites.

•Create Credibility. When you get multiple backlinks, it means that you are trusted. This will help you climb up the ladder of respect and may even lead to being known as an authority in your chosen niche. More than popularity, your fame will have substance. It means that there is a good reason why your website is popular. It’s because you give high quality information that are useful to many people as well as your fellow website administrators. To achieve such status, it is important to update your website or blog regularly. When you update, make sure that is a high quality content. Getting first time readers is one thing but keeping them interested is another.

Terrific Traffic•Terrific Traffic. Of course, these links, especially from respectable websites bring you traffic. Traffic is always great. The more popular the source of the link is, the more traffic you are likely to get. Naturally, more traffic means more possibilities of conversion. Aside from getting sites indexed, conversion is the ultimate goal of both SEO and link building.

•Easy Peasy. You may find it hard to create backlinks at the beginning but it actually depends upon the content of your website or blog and the consistency of your posts both in quality and frequency. Once you have caught the attention of other website administrators and internet users, you will feel that getting backlinks will begin to get easier. This is because page rank matters to most website administrators. They consider your page rank before they link back to you.

Another common mistake of website owners and administrators is thinking that ranking high on search results is as easy as quickly getting many backlinks. Well, if you manage to do that, search engines will detect that you are on a manipulation scheme and it will cause loss of integrity of your website or blog. The best thing to do is to do it right – focus on creating high-quality posts and the rest will follow.

How to Choose the Best SEO Company

SEOStarting  an  online  business  can  be  very  overwhelming,  especially  if  you  do  not  have  enough  knowledge  about  internet  marketing.  Getting  its  business  website  search  optimized  is  one  of  the  ways  to  boost  an  online  business’  popularity.  However,  the  tricks  could  be  very  hard  to  learn  and  understand  if  you  do  not  have  proper  training.

Learning  the  ropes  of  SEO  can  consume  the  time  that  you  can  spend  on  other  aspects  of  your  business.  But  the  good  news  is  that  there  are  SEO  firms  that  you  can  hire  to  free  your  hands  from  such  a  meticulous  task.  Here  are  some  tips  on  how  you  will  know  if  a  particular  search  engine  optimization  company  is  worthy  of  your  time  and  money.

The  first  characteristic  of  the  best  SEO  company  is  that  it  is  accredited.  But  how  can  you  know  if  the  company  is  accredited  or  not?  The  answer  is  simple.  By  visiting  their  website,  you  will  be  able  to  know  if  the  company  is  associated  with  various  notable  associations.  Companies  in  this  field  of  online  marketing  are  usually  connected  with  reputable  associations  like  Board  of  Trade,  Better  Business  Bureau,  and  Chamber  of  Commerce.  Having  connections  with  such  highly  respected  associations  is  proof  that  a  company  is  indeed  trustworthy.

Looking  at  the  company’s  team  profile  will  also  help  you  to  discern  if  it  is  equipped  with  highly  trained  staff.  It  is  very  important  to  only  work  with  people  who  are  competent  in  their  craft.  And  this  can  be  achieved  if  you  look  closely  on  their  credentials  and  portfolio.

Also,  the  quality  of  a  website’s  content  is  a  very  important  factor  to  consider.  A  good  search  engine  optimization  company  has  talented  content  writers  and  web  designers.  The  content  writers  will  be  able  to  provide  your  website  with  great  and  entertaining  articles  that  can  attract  more  customers.  Content  writers  are  armed  with  the  talent  for  online  gab  that  can  make  your  website  more  interesting  and  informative.  They  can  write  in  various  formats  depending  on  the  marketing  strategy  that  you  want  to  apply.  Topnotch  website  designers  can  help  you  to  fill  your  website  with  info-graphics,  videos,  and  photos  that  can  pull  traffic  towards  it.

According  to  optimization  experts,  on-page  technology  is  one  of  the  most  essential  techniques  that  can  help  a  website  rank  well  on  the  SERP.  Therefore,  companies  with  a  very  extensive  background  on  this  type  of  internet  marketing  technique  can  definitely  help  your  website  get  good  rankings  on  Google  and  other  popular  search  engines.  This  is  a  great  help  for  online  business  owners  who  have  just  entered  the  competition  and  those  who  are  not  getting  any  improvements  on  their  websites’  ranking  for  quite  some  time.

Topnotch  SEO  firms  will  be  able  to  give  your  business  a  good  introduction  to  the  online  world  through  various  techniques.  The  company  will  be  able  to  optimize  your  webpage  loading  speed,  title  tags,  and  headings.  It  can  also  turn  your  existing  site  into  a  mobile-friendly  website.  This  can  be  done  by  equipping  your  website  with  designs  and  formats  that  are  responsive  to  the  mobile  technology.

The  best  SEO  company  can  also  provide  you  with  regular  analytics  reports.  This  means  that  you  will  be  able  to  know  the  progress  of  your  website.  And  through  this,  you  will  be  able  to  determine  the  areas  in  your  business  that  need  more  attention.  The  company  will  openly  discuss  their  future  plans  for  your  website.  In  this  manner,  you  will  always  be  updated  on  what  they  are  working  on.  A  transparent  relationship  between  a  client  and  the  company  is  very  important  in  maintaining  the  mutual  trust  between  them.

SEO  nowadays  is  not  just  about  a  website’s  content.  Social  media  already  plays  a  major  role  in  internet  marketing.  And  its  effect  on  SEO  will  continue  to  grow  in  the  coming  years.  A  good  search  optimization  firm  surely  has  a  good  social  media  presence.  This  means  that  the  company  is  knowledgeable  in  ensuring  that  a  website  is  connected  to  all  essential  social  media  channels.  It  will  be  able  to  help  you  improve  your  social  media  marketing  plan  because  the  company  understands  that  modern  SEO  techniques  are  now  closely  linked  with  social  media  marketing.

Whenever  choosing  a  company  to  hire  for  your  website’s  SEO,  make  sure  to  check  on  the  company’s  portfolio.  This  will  help  you  to  identify  their  previous  clients.  Try  visiting  their  clients’  websites  and  see  for  yourself  if  these  are  truly  optimized  for  popular  search  engines.  The  visibility  of  their  clients’  sites  serves  as  proof  of  a  company’s  reliability  in  providing  search  optimization  services.

Author Bio:
Best SEO company is becoming more and more important for businesses both large and small to improve their visibility and their sales.

Guest Blogging Your Way To The Top of SEO

seoThere is seemingly no end in regards to how far you can take your seo efforts to. You could try to do this in a very easy manner, focusing on bulk rather than quality, or you could even earn your way through the best parts. No matter what method you choose to go with there is something that will never change, and that’s the way you can utilize being jovial, and friendly to your advantage. This may seem a bit left of center but it’s actually one way to guarantee your brand grows beyond your sector of the internet. In order to fully engage this option, you will need to find ways to become a guest blogger across the internet and do so without having to pay for spots.

Most people assume that getting into another person’s blog to post a guest blog means that you need to pay for a slot to go in and work with. That’s not true, in many instances. Yes, you can buy your way in through a variety of pages, but you will not want to go that route for the long term. It could cost you a lot of money and it’s not worthwhile in the long term. Even if you have a huge marketing budget, it’s better go through a more “natural” option than to buy your way into sites for a favor of posting a blog entry.

BloggingInstead of buying your way in, look towards building relationships with other bloggers. That means that you will need to engage their site with interest. Read what is being posted, leave comments, and talk to the people behind the scenes. If you do this, you will eventually get invited into the fold of guest writer. This only works if you’re in the same niche, and you’re actually friendly with the people running pages. Too often people chase down the opportunity but do not focus on the right elements at all. You may chase the right options at first, but if you are not getting any closer to posting an entry, you may jump the gun or end up ignoring the idea of being a friend to a blogger. Becoming friendly and sticking around may seem like the long way to do this, but it has the most benefits.

Once you have befriended someone, enter the idea of guest blogging and getting a link to your page. You will need to bring this up with an offer of your own, because you can open up your site for the same thing. Letting someone else guest blog on your site is a good way to introduce them to your audience and get a reciprocal solution moving forward. Doing so will have plenty of benefit, and will definitely cause you a great deal of glory in the long term. Once you’ve done this one or twice, you will be able to gain more friends, and more guest posting spots.

If you do this correctly, you will find yourself with a network of bloggers that will help you get to the next level. Not only is this good for your seo, but it is also something grand for the purpose of networking, traffic, and more. You could end up with a team of supporters that will ensure your success is part of their success, and that’s something that is always welcome. Just remember, this is not something that you can chase without results, you need to focus on the results and do not expect to gain a great deal. This is not an isolated thing, as it is part of a larger marketing purpose. Don’t just rest on the option, focus on several other options at the same time, that way your reach goes far.